As a life coach, you know that your work changes lives. You’ve seen it happen, and you’ve felt the transformation in your own life. But what about your business? How can you get more people to experience the life-changing coaching services that you offer? In this blog post, we’ll talk about what you need to figure out first for your coaching business, the six online and offline methods that will help you attract more paying clients and grow your life coaching business, and tips for success!

Firstly you have to set up a sales funnel to get people on the phone to have a conversation. Below is a standard funnel you could create.

You need traffic by connecting with them from the 6 online methods I’ll share in this blog post. Next you want them to optin to a newsletter. Send messages linking to live calls, videos, blog posts. Make an offer “Would you like to have….”. Then you have a sales conversation then they pay and then you give them the coaching service.

You can set this up for free with Systeme.io

Many businesses will run some version of this that makes them millions of pounds. And when they get your service they’re very very happy!

Your Ideal Client & You

Your ideal client

They have some pain or stress, have a relationship problem, feel lost, or confused. They need help. Actively looking and wanting it. You’ll want to find a coaching client that is a good fit for you and who is aligned with your values and story.

You

You have a solution for them. You are ready and able to help them and you’re aligned.

Checklist For Success In Sales

• I know what I’m offering and who I’m offering it to
• my offer is something that my ideal client wants to pay for
• My ideal client is able to pay money for it
• I have attracted the right potential ideal clients to talk to
• I am in a position to help them get what they want

How can you find, then meet your new clients? How do you attract them into your life so you can help them.

Create Social Media Ads/Google Ads/Retargeting Ads

One of the most effective ways to get your first coaching clients is by using online advertising.

If you have a budget this is the best method because you can directly put your message in front of people in a big way very quickly. You can start with £5 a day it doesn’t have to be a big budget. But it really can reach a lot of people. You can create ads on social media platforms like Facebook, Instagram, and Twitter, or you can use Google Ads to reach people who are searching for terms related to life coaching. You can also use retargeting ads to reach people who have visited your website or engaged with your content in the past.

All of these methods can be highly effective, but they do require some investment. You’ll need to create compelling ad copy and visuals, and you’ll need to bid on keywords or pay for ad space. But if you’re willing to invest in advertising, it can be a great way to reach new people and grow your coaching business.

Post Stories and Value On Social Media

Another great way to attract coaching clients is by posting stories and value-packed content on social media. This is great if you like telling stories and sharing stuff. It can be a good way if you’re dedicated and following a system. If you can show potential new clients how you’ve helped others transform their lives, they’ll be more likely to want to work with you. And if you can provide valuable content that helps them solve a problem or improve their life, they’ll appreciate your expertise and be more likely to reach out to you for help.

So, what kind of content should you post? You can share blog posts, videos, or even just helpful tips and advice. Anything that will show potential clients that you’re an expert in your field and that you can help them achieve their goals.

You then say if you like this then get more here. Set up a free call with them, learn more about it and see if you can help them get what they want.

In essence, they see something that’s interesting, what to learn more, and get on the phone with you.

Running Facebook groups are another great way to attract coaching clients. This can be a great way to build relationships with potential clients and show them the value of your coaching.

By creating a Facebook group, you can create a space for people to come together and connect over shared interests or goals. And as the group leader, you can provide valuable content and support to group members. This can be a great way to build trust and credibility with potential clients, and it can eventually lead to them hiring you as their coach.

To get started, simply create a Facebook group and start inviting people who might be interested in coaching. You can also promote your group on your other social media channels.

You can use this as a way to build relationships and show potential clients the value of your coaching. And if you do it right, it can eventually lead to them hiring you as their coach.

Create Valuable YouTube Videos

People make a lot of money on YouTube.

YouTube is a great platform for coaches because it allows you to share your message with a wide audience. And if you can create valuable, helpful videos, you’ll be more likely to attract coaching clients.

To get started, try creating a series of videos that offer helpful tips and advice for your target market. You can also use YouTube to create video testimonials from past coaching clients. These videos can be a great way to show potential clients the results you’ve been able to achieve for others.

They’ll get to know and like you. At the end you can say “If you like this video why don’t you click this link and schedule a call with me and we can talk about helping you out with coaching and other things that I do”

Content on the internet looks something like this

It’s got a picture, a title, description or some kind of call to action.

News headlines, social media, blog posts, email are like this. All you’re doing is understanding who you are helping. If you’re a relationship coach, it could be a woman whose been affected by narcissistic men in their life. How do you know you’re with a narcissist? Signs you’re living with a narcissist. A good marketing strategy could be to ask ‘Have a narcissist in your life? book a call’. Or ‘Get this free guide’ and then follow up with getting them on a call.

Talk to them and sign them up for your coaching. The more you know about them, the more you care, the more you’ll be able to create great content for them that resonates and they will then come to you for their help.

Create SEO Optimised Blog Posts

If you’re good at writing one of the best ways to attract coaching clients is by creating optimised blog posts for the search engines. This means writing content that is optimised for the keywords that your target audience is searching for.

When potential clients search for terms related to coaching, you want your website and your content to appear as high up in the search results as possible. By creating SEO optimised content, you can help your website and your life coaching business to rank higher in the search results, making it more likely that potential clients will find you. You can get a lot of traffic if you appear in the top 10 when done right. It is an art so best to consult a SEO guru!

Ask Friends And Family For Referrals

Another great way to get coaching clients is by asking your friends and family for referrals. If you have people in your life who believe in your work, they’ll be more than happy to spread the word about your business.

And as an added bonus, referrals from your friends and family are often some of the best life coaching clients you can get because they already know and trust you.

You could go to networking events related to your industry, at the chamber of commerce or area of expertise. You could go to a conference, meetup, do public speaking, or join a BNI group. There are all sorts of ways that you can get in front of an audience and get referrals that way. You’ll want to brush up on your networking skills. The best tip is just to be curious about other people and listen with a heart. Generate referrals from your existing network on Linkedin or existing clients

Many people just meet people and end up with clients. Can be when traveling on a train or waiting in-line at a restaurant. You could go completely offline and get referrals.

Create And Post Guided Meditations

Finally, another great marketing strategy is to attract coaching clients is by creating and posting guided meditations. Meditation is a powerful tool that can help people to relax, de-stress, and find inner peace. And if you can offer people a guided meditation that helps them to achieve these things, they’ll be more likely to want to work with you. You can get your meditations onto platforms like Insight Timer and reach a lot of people who can learn about you.

You have to choose one of these methods, get really good and master it. Often it’s a good idea to get help from a master who all they do is this one method.

How to be a successful life coach

The key is to know what your offer is. Know who you are here to help, what you’re here to help them with. They will be very grateful to work with you and have the means to be a good paying client.

You can talk to your ideal potential clients to find out what THEY want. You can theorise about what people want but the fastest way is to find them and then find out what they’re struggling with, what they want to pay for and offer them that. If you have a big heart, tune into their need. You’ll come up with a good offer and people will be very happy to become a paying client for your help.

If you want to learn ads and SEO study from an expert. Algorithms are always changing. You’ll save a lot of time working with them.

To figure out which are the best marketing efforts to apply it’s a good idea to join a mastermind so you can ask questions and find out what other life coaches are doing to attract more clients.

Successful coaches thrive by helping others to achieve their goals.

Are passionate and have a deep commitment to making a difference in the lives of their clients.

Create an inspiring vision for their business and then take massive action towards achieving it.

They surround themselves with a supportive community of like-minded individuals.

These are just a few of the many ways that you can get more or your first coaching clients. By using these methods, you can reach new people and grow your coaching practice. So, what are you waiting for? Start implementing these strategies today and see how they can help you to attract more coaching clients fast to your coaching business.

If you would love to receive help in setting up your marketing then contact us here. First session would be free.