Enter your business details below to generate an instant report on your Google Business Profile, local citations, and reputation.
We'll analyze your local search presence across the web.
Local SEO is fundamentally different from general SEO. Instead of competing nationally, you are competing against businesses within a few miles of your location. The Google Map Pack (the three businesses shown at the top of local search results) captures the majority of clicks for location-based queries. This audit evaluates the three factors that most influence your map pack ranking.
Your GBP is the single most important local ranking factor. The audit checks whether your primary category is set, business hours are complete, and recent posts are published. Incomplete profiles are demoted in local results.
Citations are mentions of your business name, address, and phone (NAP) across directories like Yell, Yelp, and Trustpilot. Inconsistent NAP data confuses search engines and weakens your local authority. The audit checks for consistency and missing listings.
Review volume, average rating, and response rate all influence local rankings. Businesses with more recent reviews and active owner responses consistently outrank competitors. The audit evaluates your review health and identifies improvement opportunities.
Each section of your audit report is graded as Poor, Fair, or Good. Poor ratings indicate critical issues that are actively preventing your business from appearing in the map pack. Fair ratings mean the foundation exists but key elements are missing or inconsistent. Good ratings confirm that area is well-optimised but may still benefit from ongoing maintenance.
The competitor comparison shows your estimated map pack visibility as a percentage alongside your rival's. A large gap means significant work is needed; a small gap means targeted improvements could quickly overtake them. The opportunity detection highlights the specific factors, such as review volume or citation consistency, where your competitor has the advantage.
If your Google Business Profile is incomplete, start there: it is the highest-impact fix. Set your primary category, add all business hours, upload at least five photos, and publish a weekly update post. If your citations are inconsistent, audit your NAP data across every directory and standardise it. If reviews are your weakness, implement a post-appointment review request process and respond to every review, positive and negative, within 48 hours.
Local SEO is an ongoing process, not a one-time fix. Rankings fluctuate as competitors improve their profiles and Google updates its algorithms. Monthly maintenance of your GBP, citations, and review generation strategy is essential to maintain and improve your map pack position.
The audit scans three core areas of your local search presence: your Google Business Profile completeness (category, hours, posts), local citation consistency (NAP data across directories), and review health (rating, volume, and response rate). It also compares your visibility against a named competitor if provided.
The audit uses simulated analysis to provide a representative snapshot of common local SEO issues. For a full audit with live data from your actual Google Business Profile, citation sources, and review platforms, book a strategy call with Brighton SEO Guru.
Start by completing your Google Business Profile: add a primary category, fill in all business hours, upload photos, and publish regular updates. Then audit your NAP data across directories like Yell, Yelp, and Trustpilot to ensure consistency. Finally, implement a review generation strategy to increase review volume and respond to all reviews promptly.
When you enter a competitor name, the audit estimates their map pack visibility relative to yours based on common ranking factors like review volume, citation consistency, and profile completeness. This helps you understand the gap you need to close to outrank them in local search results.