20September 2022
A couple of weeks ago I had an author call me in a blind panic – someone had actually reviewed her book online and it wasn’t good, in fact it was downright nasty. She was frightened, and the worst part, there was extremely little she might do. It wasn’t someone we, the publisher, or the author had ever dealt with previously, nor had anybody ever called her, how she got the book is anybody’s guess, however she did, and she hated it. The rate for online exposure can in some cases be high, however this story brings back the clear fact: regardless of whether or not you market yourself on the ‘Net, someplace, in some way, you’ll wind up on there. Whether it’s through a review or some other posting, you’ll wind up on the Internet and as a watchful online marketer you’ll need to know who’s stating what about you.
Whether it’s excellent or bad, you can still handle it. Also, you wish to watch on what people are stating about your topic. So how do you win the online credibility game? Here are some ideas you might want to think about. Keep in mind that in all the years I’ve been online, I’ve not known a great deal of folks to go through an unfavorable posting, in truth, it’s usually the opposite. Most of the time those who select to review a book or discuss a service do so favorably, however even positive postings need to be kept track of. Why? Well, there’s a lot you can do with them, and these suggestions will show you how. 1) First, monitoring your track record online does not have to cost you anything. You can do this extremely simply with tools that are already offered to you totally free. Google and Yahoo both have monitoring tools.
They’re very basic to use, all you do is go to the links, register for them and plug in the keywords you wish to monitor. Keep in mind that you’re not just doing this just to monitor who’s talking or discussing you, but to keep track of what’s being said about your subject, so you can both keep an eye on new developments and talk with other bloggers. These consist of http://alerts.yahoo.com and http://www.google.com/alerts 2) Use RSS feeds to help monitor discussions on the Internet that include you, your topic, or your book. You can go to any of these websites to produce these custom-made RSS feeds: Technorati, blogpulse, google news, spaces.live, feedster, icerocket and google’s Blogsearch. 3) Using http://MonitorThis.com you can monitor your keywords throughout 22 various online search engine. Remember that you’ll require an RSS Feedreader to monitor the feeds that come in. 4) Online groups may be another location to look.
If you have not registered for any groups related to your topic, now might be a great time. Take a look at the groups at yahoo, aol, msn and google. 5) It’s most likely not a smart move to invest your days ferreting out every blogger that posts on your subject, so prior to you decide to connect with a blog writer, head on over to http://www.alexa.com to get some website stats initially. That method you can ensure that prior to you go the effort of getting in touch with the blogger, he or she has a broader audience than just mommy and Aunt Viola. Now that you have your screens in location, what’s next? Let’s look at how you can constructively use this information. First you’ll want to have a blog site. Why? You’ll want to utilize this as an online forum to resolve news on your topic or on you.
And don’t wait up until you need to publish something to start a blog site, begin one as quickly as possible so you’re up and running. A blog will humanize your site and assist you produce a relationship with your readers, then whenever your displays signal you to a new topic, a new evaluation, or a brand-new mention of you, you can react by offering your own twist, insight or feedback. In the case of the unfavorable evaluation, the author chose to address the thing we all fear most: what if somebody dislikes your book? She posted a blog site and got so many favorable responses they virtually canceled out whatever the reviewer stated. Next, if you find someone has commented on you, your book or your subject, I recommend connecting with them, providing your insight, or thanking him or her for any positive evaluations or mentions you received. Aside from monitoring, blogging, and online networking, another sure-fire way to protect your credibility online is to have a lot of positive feedback, reviews, functions, or discusses.
Why? Just like the author who blogged on her evaluation, the excellent cancels out the bad. The Internet is very self-correcting that way, so get out there and get yourself some terrific “press,” it’ll pay off not simply when it comes to a track record, but also when somebody is looking for information on your topic. And finally, if you’re resting on a controversial topic, it may not make sense to spend your days policing the Internet. People will state what they say and the ‘Net has actually provided many a voice even as they stay in obscurity. That stated, remember the golden rule of PR: there’s no such thing as bad publicity. Final option is to consider hiring a reputation marketing agency to help with your online reputation. Call us now on 01273 092899 for a free consultation.