15June 2022
Have you ever wondered why some websites seem to get all the juice,
while yours is left begging for visitors? Your content is just as well-written
as theirs, but they are getting all the hits on similar content.
Well, here’s a little secret – they are using a marketing tool called
“retargeting.” Retargeting, done right, can be your website’s “secret
sauce.” So what is it? It’s the practice of a pixel, in the browser of your
visitor when they come to your website. That pixel then makes sure that
your ad is delivering to them frequently to increase brand recognition
and have them come back to your site. If you’re wondering, why do this,
it’s because according to studies, only 2% of visitors that come to your
website will buy on the first visit.
Where Do I Get a Retargeting Pixel?
While you can DIY it from just about any provider: search engines, social
media sites, and so on, a successful ad campaign can be tricky
especially if you’ve not thoroughly researched and studied on how to
correctly use the power of the pixel. Because if used incorrectly, it can
come back to haunt you and will cost you in sales and wasted money.
How Do I Use My New Retargeting Pixel?
The best practice is to combine your retargeting campaign with your
display ad campaign. Display ads can provide eye-catching visuals that
your customer will see and that will entice them into taking action clicking
back to your site or exclusive offer.
Want to get more from your advertising dollar and recapture some of that
98% into converted sales? Call us today at 01273 807468 , and let us provide
you with a solution that works for your business